MFMA Conference 2016

Posted by & filed under Aacer News, Dealer Council, Press Releases, Trade Show News, Trade Shows.

Earlier this month, the Aacer Sports Flooring team, escaped to Florida for the 2016 MFMA Conference.   For 3 days, Aacer participated in and attended meetings, dinners, and networking events.  The face-to-face time with our valued Dealers in a more relaxed setting is what we most look forward to.  This year’s conference was particularly special as Kevin Covlin, FLR Sanders, was remembered and inducted into MFMA Hall of Fame.  FLR Sanders has been a dedicated Aacer Dealer for many years. Kevin’s wife, Debbie, his children and members of the FLR Sanders family were in attendance and spoke in his memory.  Kevin will be remembered for his contributions and accomplishments in the industry as well as his love for his family, dog & the outdoors.  He is missed.

MFMA_CovlinFamily Steve Hayes, Aacer & Debbie Covlin, FLR Sanders MFMA_DebbieCovlin




Aacer represented at Town Hall Meeting with WI Gov. Walker

Posted by & filed under Aacer News, Press Releases.

Politically, it’s a big week in Wisconsin with the upcoming primary election. Aacer employee - Delmar Fairchild – was invited to a town hall meeting with Wisconsin Governor Scott Walker yesterday in Coleman. Topics of discussion ranged from family values, work ethics of the younger generation, manufacturing to the beautiful environment of NE Wisconsin. Thanks to Delmar for representing Aacer and Veterans.fb_DelmarFairchild_Walker

Amanda Kratz Joins Aacer Flooring

Posted by & filed under Aacer News, Press Releases.


Join us in welcoming Amanda Kratz to Aacer Flooring! Amanda joins us as Customer Service Rep and Lead Generation Specialist.

Her lead generation duties will include researching and tracking hardwood and synthetic flooring projects in the Dodge network, as well as assuring specification.   Her legwork, in conjunction with actively communicating with our certified Aacer Dealers, will ensure that upcoming projects stay in the forefront.  By having Amanda on board, we hope to increase Aacer’s spec ratio and free up time for our Dealers to spend on sales and installations.

Amanda will also be assisting with Customer Service responsibilities.   She will be first point of contact for general inquiries related to pricing, products and scheduling.

We think you’ll enjoy working with Amanda. Her energy, attention to detail and quick wit make her a great asset to our team.

To introduce yourself, contact Amanda at or 715-582-1229.

Prefinished Line. Finished.

Posted by & filed under Aacer News, Distribution, Press Releases.

We have completed our prefinished line expansion. Our inaugural order of Aacer produced prefinished flooring was shipped this week (click here to watch a short clip of our line in action).

During the past six months, we have increased our manufacturing footprint to 315,000 sq ft, installed a state of the art prefinished line, hired a Prefinished Line Supervisor and crew, and tested & perfected the process. “This line is top-notch.  We are ecstatic to finally be bringing our own prefinished material to the marketplace.  Lead-times, color and quality will all be managed internally and under our watch.  Having this capability in-house will allow us to service our customer base more efficiently.”, says General Manager, Ray Webb.

Aacer’s new prefinished flooring will be marketed as the Heartland Collection. The Collection introduces 9 fresh designer colors along with naturals in the ever-popular Northern Hard Maple, Northern Red Oak and Northern Hickory.  A specialty flooring product will be introduced later this year.

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Posted by & filed under Aacer News, Press Releases.

Aacer Sports Flooring is pleased to announce that Tim Valder has joined their staff as Regional Manager for the Northeast Territory. Aacer is a member of Maple Flooring Manufacturers Association (MFM) and is a certified mill.

“Aacer is excited to add Tim Valder to their Sports Flooring roster”, said Ray Webb, General Manager of Aacer Flooring.  “Tim has an impressive history in the hardwood flooring and finishing industry.   His energy and 20+ years of sales management experience will serve Aacer well as the company focuses on relationships and service.”

In his new role, Valder will be focusing on fostering relationships with Dealers, Architects and Owners; ensuring customer satisfaction; and recommending and creating floor solutions.

Lägler Open House

Posted by & filed under Aacer News, Distribution.

Aacer Flooring was proud to be a part of Lägler's Open House reception last week in Denver, CO.  Lägler and Palo Duro Hardwoods, two leading companies, recently became one.

We love the look of their new Training Center.  Best wishes to Lägler & Palo Duro on their new venture.fb_Lagler_Nov2015_6fb_Lagler_Nov2015_2fb_lagler_1

FSB 2015

Posted by & filed under Aacer News, Trade Shows.

Aacer Sports Flooring is a proud “Technical Partner” of the FIBA Organization (International Basketball Federation – the equivalent to the NBA in the U.S). Aacer recently participated in the largest & most prestigious sports facilities show in the world, FSB, under the FIBA Village. FSB was held in Cologne, Germany from October 27 to 30, 2015. This show is where authorities, operators, planners, construction companies, sport clubs and architects get informed about all the products and solutions surrounding games and sports, leisure and relaxation, fitness and wellness from around the world. Aacer hosted many international customers from Eastern Europe, Far East, South East Asia, and Middle Eastern Countries. The show was a great success!

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Class of 2015 – Aacer Sport Flooring Installation School

Posted by & filed under Aacer News, Events.

What a great week!  Last week we hosted 30+ people for our 2015 Aacer Sports Flooring Installation School.  Over the course of the 3 days, our Dealers dived into our different sport floor systems in classroom and hands-on settings.  This year, the training took place at a local school.

A special shout out to Steve Stalker, Stalker Flooring, and his crew; Mike Hoy, PoloPlaz; Jeff Fairbanks & Alex Gilszmer, Lägler; PowerNails; Dave Westenburg, Westy's Trucking; and Dan Krupa, MFMA for their contribution to this year's school.  We couldn't do it without your support!

Congrats to Jose Guidera, TFC Floors, for being the lucky winner of the Lägler edger.  Thanks Lägler for your generous donation.

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South of the Border

Posted by & filed under Aacer News.

CIHAC_3Sports Services, an AaCIHAC_1cer Certified Dealer in Mexico, is representing Aacer Sports Flooring at Expo CIHAC. Their booth showcases Aacer maple flooring and various samples of Aacer's sports floor systems.

CIHAC is in its 27th year and is Latin America’s largest and most important tradeshow for the construction industry.

Over 500 exhibitors participate and showcase their best products, technologies and innovations for the industry.

The show runs from October 13 – 17th in Mexico City.

Mark Fisher Joins Aacer Flooring as Prefinished Supervisor

Posted by & filed under Aacer News, Distribution, Press Releases.

Aacer_MarkFisher(September 29, 2015, Peshtigo, WI) Aacer Flooring, a manufacturer of true northern solid hardwood flooring, is pleased to announce that Mark Fisher has joined their staff as Prefinished Supervisor. He will be responsible for the management and operations of Aacer’s new prefinished line.

“I’m pleased to welcome Mark Fisher to the Aacer team. Boasting an impressive track record in the finishing area, Fisher’s 30+ years of work experience as well as his familiarity with the coating line will expedite our learning curve and allow us to get product to market quicker. Fisher is key to the success of our project.” said Ray Webb, General Manager of Aacer Flooring.

Aacer is in the midst of installing a prefinished line at their Peshtigo, WI facility. The line will increase Aacer’s footprint from 300,000 square feet to 315,000. Prefinished material trials are expected to start as early as October 2015.

Fisher is married and has two children. In his free time, he enjoys hunting, fishing and waterskiing with his family ‘up north’. He can be reached at or 715-582-1273.

Aacer Flooring Picnic 2015

Posted by & filed under Aacer News.

Aacer Flooring employees & their families gathered at Badger Park (Peshtigo) this past Saturday for their annual picnic.  The day included games - for young & old, great food, horseshoe tournament, BINGO and door prizes.  We lucked out on weather - it was picture perfect.  Thanks to everyone who pitched in to make the day a success!

Aacer HR Dept Love AacerGroup BINGO Childs Play Clown_balloons Don is King of the Beans egggame eggtoss HorseshoeTourney HorseshoeTourney2 JenGuys kid at heart MaryBalloon MaryDancing master grillers SackRace SackRace2 TimEngineer


Posted by & filed under Aacer News, Distribution.

web_PF6Work started this week on the foundation of the prefinished line building.  We expect the line to be fully functional and producing to capacity by January 2016.

We are very excited to be bringing this capability under our roof in Peshtigo - and what it means to our community, our customers and the company.  Having the line in-house will give us greater control over lead times and quality.   The Aacer name is synonymous with quality and we expect to deliver nothing less than that with our prefinished product.  It will also create employment opportunities in the Peshtigo area.

Keep up to date with us.  Check back periodically for project updates.